Author L. Rea
CEO & Founder
Entrepreneur or Legend? Author L. Rea has accomplished in a few short years than what most people will in their entire lifetime. His focused attitude of “Adapt, Migrate or Die” is what drives his success and the global accomplishments of ALR Industries.
As a young boy in Palo Alto, California, Author discovered his love of health and fitness through multiple martial arts. He quickly rose through the ranks to achieve 2 coveted Black Belts. In his teens as he progressed in karate, kendo and ju-jitsu, Author began weight training to increase his speed, strength and muscle size. He soon began competing in different fitness competitions from martial arts tournaments and cage fighting to bodybuilding and powerlifting. Other competitors recognized his growing knowledge base resulted in increasing success. Shortly thereafter he began coaching elite athletes like Mr. Universe, Milos Sarcev and Ironman Pro, Toney Freeman. He also began working with other top sports coaches Charles Poliquin and Nelson Ayotte, as well as many others. Author combined his love of coaching with his thirst for knowledge and began to advance his journey to study, research and validate as much as he could about the human body’s nutritional needs. His goals was to provide significant physiological health and performance enhancement through working with (rather than against) the human body.
Author was diagnosed with Chronic Kidney Disease in his 30s, which he attributes primarily to years of full contact sports and burning the candle at both ends for nearly two decades, along with the added stress of upon his kidneys from the excessive by-product waste of high dose intakes of whey proteins. Upon learning his diagnosis, Author began leveraging his previous intense study of Physiology, Chemistry Bio-Science, Kinesiology, Pharmacology and Biological Kinetics to create a group of unique products that would help him and others avoid the damaging effects of Whey and Soy protein. Author worked with top scientists and chemists over 10 years to formulate and perfect the highest level of human utilization of a whole protein matrix formula. This formula, with co-factors took into account precise and exact enzymatic conversions, and utilizations rates, for all amino acids that the human body needed for optimum health and performance edge. He succeeded by developing HumaPro®.
As more and more people saw significant results, Author began creating a full line of nutraceuticals to help people reach their health and fitness goals. He wanted to share his knowledge and discoveries to help others benefit in their wellness, so he began writing books such as Chemical Muscle Enhancement and Building The Perfect Beast Naturally (co-written with Eric R. Broser). Author is also a frequent contributor and columnist for publications such as Iron Man, Muscular Development, Planet Muscle, Vital Science and Olympian News.
As CEO of ALR Industries, Author continues to help millions daily achieve their goals and dreams of living healthy lives. He continues to work closely with the ALR Research & Development team to create, test and perfect the ALR Industries line of nutraceuticals. He is also Chairman of the ALR Board of Directors where he is tasked with the executive leadership of a global corporation.
Entrepreneur or Legend? Author L. Rea is a legend of his own time that will benefit humans for generations.
